Meet with SPARK

    Let’s meet and talk through your challenges and tech options.

    © 2023 SPARK Business Works


    Helping Businesses Digitize and Thrive

    SPARK provides custom software development and digital marketing services. We help businesses execute practical strategies that increase efficiency and deliver ROI.

    SPARK Website - Team Photos

    Practical Innovation with SPARK

    How we implement digital solutions from idea to success.

    HubSpot Video

    Together, we can go far.

    Through collaborative and creative teams, we help you build and execute projects that get results.


    proud clients served by our team.


    of our clients come from referrals.


    successful products and experiences launched.


    proud designers, developers, marketers, and strategic thinkers.


    different industries where our clients now thrive and lead.

    4 -10x

    Average ROI for our client projects in 2 years or less.

    SPARK helps our clients with customs software and digital marketing projectstal

    we serve

    SPARK's home base is in Michigan, but you’ll find us hard at work, full of energy and ready to solve the toughest challenges with custom software and digital marketing for organizations around the country. 

    Office Locations: Kalamazoo | Grand Rapids | Houston

    Our Secret Sauce

    Business Savvy

    Experienced SPARK project managers help you measure your return on investment and guide your team to success.

    Technically skilled

    Expert SPARK developers and analysts help you leverage a powerful process that achieves quality, speed, security, and scalability.

    Human-Centered Design

    Creative SPARK designers ask the right questions in order to deliver solutions that meet your users' needs and bring long-term value to your project.

    Focused & Transparent

    We communicate frequently about progress and budget while your solution comes to life – so there are no surprises along the way.


    Your SPARK team will listen deeply and understand the "why" of your project. We manage the daily details so you can focus on your business.


    We get "HYPE" when we make our clients happy, get into the creative zone, exceed expectations, or just flat out rock it. 

    SPARK CEO Bob Armbrister

    Built to Serve You

    SPARK is centered around incredible professionals who are fun to work with, excel at using both the left and right sides of our brains, and keep our promises. We're driven to listen, understand, communicate, and engage fully with our clients and each other. 

    Our human-centered process - where technology is practically applied - is creating clients who are lifelong partners. We can't wait to help you digitize and thrive!


    Let's Work Together

    Get in touch with our team to discuss your project and how SPARK can help! We've launched hundreds of projects across dozens of industries. 

    Star 6 Star 6 Star 6 Star 6 Star 6

    SPARK simply does tremendous quality work! Very creative and thoughtful — when we send them something, we know that it’s done!

    Ken Johnson

    Partner Managing Director, Element 78 Advisors

    Star 6 Star 6 Star 6 Star 6 Star 6

    SPARK developed a roadmap for us to reach our software goals and have guided us through achieving them. We plan to carry on with our partnership for many years to come.


    Mike Thackaberry

    General Manager, McDonald Commercial Roofing

    Star 6 Star 6 Star 6 Star 6 Star 6

    SPARK is a group of highly knowledgeable professionals seeking to help businesses become more efficient. They take the time to fully understand issues and workflow deficiencies to ensure the solution they present is tailored to your business and effective at solving the tech shortcomings you are experiencing. They are also extremely professional, friendly, and easy to work with. Highly recommend.

    John Bradford

    Field Manager, Autodesk Construction Cloud

    Star 6 Star 6 Star 6 Star 6 Star 6

    From discovery to delivery, the SPARK team was consistent in communication, diligent in updates, sought to understand our needs and avoid mission creep, and kept us on time and on budget.

    Jennifer Harrison

    PhD, LMSW, Western Michigan University