Insights

 

Learn how to create everyday digital revolutions that help your business thrive.

Strategic Design , UI/UX and Web Design

8 Signs You Need to Update Your Website

If you haven't updated your website in a while, check these 8 critical areas to see if you're falling behind.

Strategic Design , UI/UX and Web Design

Your Website Is A Tool For Telling Your Brand Story

Your website can be a tool to create lasting relationships with your customers. Learn how to tell your brand story online to connect with customers.

Strategic Design , UI/UX and Web Design

Think Like a UX Designer: Use Hick’s Law to Improve Your User Experience

Are you frustrating your users by giving them too many choices on your website or app? Learn how to apply Hick's Law to improve your user experience.

Digital Products , Strategic Design , Custom Software

Why You Should Hire a Custom Software Development Company

How do you get EXACTLY the right business tool? Here are the benefits of working with a software development company to build a custom solution.

Dashboards , Digital Products , Strategic Design , UI/UX and Web Design , Mobile Apps , Custom Software

Your Startup Idea: Can It Be Built (Profitably)?

Founding a startup isn’t easy. But for those who are willing to do what it takes to make their startup dream happen, the journey can be an amazing adventure. This is a tool for those startups.

Strategic Design , Custom Software

How to Validate Your Startup Idea

Before building a startup technology it is important that you validate your idea first. You can reduce risk and gain insight for what to actually build.

Strategic Design , UI/UX and Web Design

How Businesses Can Prepare for Their New Website Project

Your new website can be a valuable business asset. The preparation you put into your new website project is a good time investment. Here's what to start with.

Strategic Design , UI/UX and Web Design

How Design Thinking Can Make Your Next Website More Effective

Your website is not separate from the rest of your business. By embracing Design Thinking for your website project, you can delight your visitors and grow your business.

Strategic Design

How to Create Your Own Custom Color Picker Wheel

How SPARK designed and built a custom tool for a retail touchscreen display fixture. Learn how the team created a color selector that "just works!"

Strategic Design

From Ordinary to HYPE!

As SPARK grew our client base and expanded our team, it became apparent that our branding no longer fit SPARK's culture.

Strategic Design

Creating a Culture of Celebration

Having an upbeat atmosphere and an organization that celebrates each other's accomplishments is core to how SPARK operates. See how we get 'hype'!

Digital Products , Strategic Design , UI/UX and Web Design , Custom Software

Custom App Developer Adds Digital Agency to Provide Seamless UX

SPARK Business Works, custom software developer, announced that it has acquired Elevator Up, a digital agency headquartered in Grand Rapids, MI.
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