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Strategic Design | UI/UX and Web Design

UX versus UI Design: Why It Matters for Your Software Product

UI and UX design is often thought of as just making a product visually “look good.” Learn why it's more than that and impacts the success of your product.

Digital Products | Strategic Design | Custom Software

What is Prototyping in Software Development (and Why It's Important)

Before you starting writing code for any new software product, learn how you can use prototypes to test and validate your ideas.

Strategic Design | UI/UX and Web Design

Think Like a UX Designer: Use Hick’s Law to Improve Your User Experience

Are you frustrating your users by giving them too many choices on your website or app? Learn how to apply Hick's Law to improve your user experience.

Strategic Design | UI/UX and Web Design

How Businesses Can Prepare for Their New Website Project

Your new website can be a valuable business asset. The preparation you put into your new website project is a good time investment. Here's what to start with.

Strategic Design | UI/UX and Web Design

How Design Thinking Can Make Your Next Website More Effective

Your website is not separate from the rest of your business. By embracing Design Thinking for your website project, you can delight your visitors and grow your business.

Strategic Design | UI/UX and Web Design

How to Create Your Own Custom Color Picker Wheel

How SPARK designed and built a custom tool for a retail touchscreen display fixture. Learn how the team created a color selector that "just works!"
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