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    Human Resource Services


    BASIC provides HR solutions to companies across the nation. Before it engaged SPARK, BASIC had 8 completely separate websites. SPARK helped combine these into a single site that works for both its customers and its own employees.

    BASIC MacBook MockUp

    SPARK Partners with National Services Firm to Streamline and Modernize Web Portals

    Project Breakdown

    SPARK Custom Web and Mobile App Development
    Project Size


    Mobile and Web

    SPARK Custom Software Development Services

    18 Months

    SPARK Software Development and Design Experts
    Size of Team

    1 PM, 1 UX Designer,

    1 Developer,

    1 Systems Analyst

    SPARK Custom Workflow Automation
    KPI 4

    Central Website Launched,

    Eliminating Outdated Sites

    and Portals

    The Challenge

    BASIC gained its ability to offer a full suite of HR solutions nationwide by acquiring other companies. And when it acquired a new company, it simply kept the company’s previous website. When it approached SPARK, BASIC had 8 separate websites. And these sites were not simply used for marketing purposes, but were an important piece of BASICS’ business process flows. Having 8 siloed sites was confusing and difficult to navigate for both customers and staff.

    Proud SPARK Client | BASIC

    The Solution

    To combine these 8 sites into a single one that would meet the needs of both customers and staff required an extensive discovery and design process. SPARK identified the different messaging needed for the various audiences that would be using the site. We also combined the backend processes for different departments into a single website. The new site includes a new branding and color scheme, a new client portal area, and a new user experience and navigation. It incorporates newly produced video. It is both mobile and SEO optimized.

    Services provided

    • Design Services
    • Wireframing
    • Web Design
    • Web Development

    Technology used

    • Wordpress
    • HTML
    • JavaScript
    • PHP
    Proud SPARK Client | BASIC

    “SPARK provided great, innovative and out-of-the-box thinking to maximize the best solution for our needs.”

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