Butterball Farms

Market research unveiled that Butterball Farms needed to differentiate the new gourmet sweet creamery butter from their other brands. A cost-effective website needed to be in line with the company’s culture, brand-worthy, and include an e-commerce direct-to-public purchase portal.

SPARK led the research-driven kickoff meeting with Butterball leaders. A visual map study workshop further defined the client’s vision, preferences, design look, feel, and layout. SPARK’s team quickly completed two design mockups/wireframes for input and approval. A winning design was selected and SPARK completed the new site with implemented page design, platform, MailChimp and HubSpot integration, and more. A soft launch was completed with final quality assurance and testing.