Butterball Farms, Inc.

Food Manufacturer

When Butterball Farms launched a new gourmet product, it needed to stand out. SPARK’s design team built an eCommerce website to spotlight the company’s breakout star of their new bread and butter show—Creekside Butter Premium Balls.

The Challenge

Market research unveiled that Butterball Farms needed to differentiate the new gourmet sweet creamery butter from their other brands. A cost-effective website needed to be in line with the company’s culture, brand-worthy, and include an e-commerce direct-to-public purchase portal.

The Solution

SPARK led the research-driven kickoff meeting with Butterball leaders. A visual map study workshop further defined the client’s vision, preferences, design look, feel, and layout. SPARK’s team quickly completed two design mockups/wireframes for input and approval. A winning design was selected and SPARK completed the new site with implemented page design, platform, MailChimp and HubSpot integration, and more. A soft launch was completed with final quality assurance and testing.

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How did SPARK improve your business?

“Our team trusted SPARK to help us with this exciting venture and launch. The new site positively reflects on our corporate culture and home website. SPARK designed Creekside™ Butter Premium Balls' website to deliver a fresh and dynamic user experience--one that would whet the appetite for these unique creamery butter balls because they're in a market by themselves! Our client experience couldn’t have been better! Sales are climbing and we are excited to work with SPARK again soon!”

Digital Marketing Manager