When Butterball Farms launched a new gourmet product, it needed to stand out. SPARK’s design team built an eCommerce website to spotlight the company’s breakout star of their new bread and butter show—Creekside Butter Premium Balls.
1 PM, 1 UX Designer
Market research unveiled that Butterball Farms needed to differentiate the new gourmet sweet creamery butter from their other brands. A cost-effective website needed to be in line with the company’s culture, brand-worthy, and include an e-commerce direct-to-public purchase portal.
SPARK led the research-driven kickoff meeting with Butterball leaders. A visual map study workshop further defined the client’s vision, preferences, design look, feel, and layout. SPARK’s team quickly completed two design mockups/wireframes for input and approval. A winning design was selected and SPARK completed the new site with implemented page design, platform, MailChimp and HubSpot integration, and more. A soft launch was completed with final quality assurance and testing.