Kindel Furniture

American-Made Luxury Furniture Brand

For over one hundred years Kindel Furniture has been synonymous with luxury; however, their made-to-order gallery experience desperately needed a 21st century upgrade. SPARK jumped at the chance to design a streamlined electronic quote process.

The Challenge

Kindel was searching for a nimble solution to expedite their internal quoting process. Custom orders were in jeopardy of losing momentum due to the lengthy time that transpired between when the customer showed interest in a custom piece of furniture to when design edits were selected and priced. 

SPARK Proud Client | Kindel Furniture

The Solution

SPARK met with Kindel’s marketing team and listened to their goals and challenges. Kindel identified top configurations to include in the tool product launch. Armed with a mantra “show early, show often” the Kindel/SPARK team collaborated weekly as they finessed the final workflow tool together.

SPARK Proud Client | Kindel Furniture

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How did SPARK improve your business?

“Our new Facet Conguratoris a dynamo tool that automates in-process calculations to determine custom furniture specs. Before the product launched with SPARK, customers had to patiently wait through a manual process. Now the process is automated and changes are reflected immediately! The customer easily makes custom edits and the process remains fluid as final selections are determined. Our clients are delighted and our reps love the new easy process! It’s a win-win for everyone!”

Vice President of Marketing