For over one hundred years Kindel Furniture has been synonymous with luxury; however, their made-to-order gallery experience desperately needed a 21st century upgrade. SPARK jumped at the chance to design a streamlined electronic quote process.
Kindel was searching for a nimble solution to expedite their internal quoting process. Custom orders were in jeopardy of losing momentum due to the lengthy time that transpired between when the customer showed interest in a custom piece of furniture to when design edits were selected and priced.
SPARK met with Kindel’s marketing team and listened to their goals and challenges. Kindel identified top configurations to include in the tool product launch. Armed with a mantra “show early, show often” the Kindel/SPARK team collaborated weekly as they finessed the final workflow tool together.