A venture-backed startup called on SPARK to build a domain registrar platform from the ground up, including a new brand identity and site design. To compete in a global industry, they wanted a fresh and easy user experience that allowed people to search, purchase, and manage domains in a single location. The platform had to be simple enough for anyone to use, even if they weren't tech-savvy.
12 Month MVP
1 PM, 1 UX Designer
1 Systems Analyst
Platform MVP Launch
While OrbitFour wanted to enter the Domain industry, they didn't have any prior experience to rely on. So, they leaned on a Dedicated SPARK Team to determine both technology and design requirements for the project, while making sure to meet the needs of future users.
SPARK began with a deep-dive into user personas and competitor research. This initial Assessment, Design, and Architecture effort led to a customer journey map and insights into what to build and how.
The project culminated in a fresh and multi-faceted online platform launched for the company with custom capabilities built for future growth: