RSA Group chose SPARK to design and develop educational technology apps for use in elementary schools. The apps have since been downloaded globally more than 2.5 Million times.
Medium
Custom Software
6 Months
1 PM, 1 UX Designer,
2 Developers
Turned MVP into
6-figure revenue
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Supporting copy about the project. Lorem ipsum dolor sit amet, consectetur adipscing elit, sed do eiusmod. Lore ipsum dolor sit amet, sed do eiusmud dolor sit.
Supporting copy about the project. Lorem ipsum dolor sit amet, consectetur adipscing elit, sed do eiusmod. Lore ipsum dolor sit amet, sed do eiusmud dolor sit.
As K-12 schools shifted to digital instruction for literacy, RSA Group's client seized the opportunity to fill a gap in the market with a writing product. SPARK needed to build a Minimally Viable Product (MVP) that could easily be deployed worldwide in the App Store using both a Free version and a Paid version.
After a cash-flow positive return after only 6 weeks, a full 1.0 version based on user feedback was launched. In addition to product development, SPARK led UX, business roadmap, and marketing for RSA Group over the course of the product maturation (currently version 4.1).
The app has been used in classrooms around the world to engage elementary students in digital writing.
"SPARK designed an app easy enough to use by 5 year olds and powerful enough to transform how teachers taught writing using iPads. By using gated content and user limits, we converted a high percentage to our Paid version and generated revenue early on so that we could continue to build more features. By leveraging SPARK's product and marketing strategy, the apps caught fire without having to pay for any advertising."
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