RSA Group chose SPARK to design and develop educational technology apps for use in elementary schools. The apps have since been downloaded globally more than 2.5 Million times.
1 PM, 1 UX Designer,
Turned MVP into
As K-12 schools shifted to digital instruction for literacy, RSA Group's client seized the opportunity to fill a gap in the market with a writing product. SPARK needed to build a Minimally Viable Product (MVP) that could easily be deployed worldwide in the App Store using both a Free version and a Paid version.
After a cash-flow positive return after only 6 weeks, a full 1.0 version based on user feedback was launched. In addition to product development, SPARK led UX, business roadmap, and marketing for RSA Group over the course of the product maturation (currently version 4.1).
The app has been used in classrooms around the world to engage elementary students in digital writing.