Write About

Education Technology Startup

A startup was on a mission to disrupt K-12 schools by improving student engagement with writing.

Write About chose SPARK to design and develop a SaaS platform that could be used in thousands of classrooms simultaneously, meeting the needs students, teachers, and school administrators. 

The Challenge

SPARK needed to build a back-end infrastructure that could scale quickly and affordably, supported by a front-end experience used easily across a wide range of devices and use cases.


The Solution

Launched WriteAbout.com as a minimally-viable product, gaining traction, user feedback and revenue immediately. Scaled to 200,000+ users and selected as the “#1 Edtech Tool to Try” over products from Google and Amazon.

  • Automated Onboarding, Knowledgebase, Community, and Support
  • Custom user rostering, self-enrollment, and Google SSO
  • User-generated curriculum content and social features generate organic growth
  • Granular filtering and privacy permissions at the individual user level managed by teachers or school admin

Tech Stack / Performance:

  • Elastic Beanstalk – is used to dynamically scale the EC2 environments during high traffic times.
  • The app server averages a 400ms response time with end user speeds under 3 seconds.
  • User publishing of 1M+ posts including multimedia integrations using S3 & Cloudfront – 1TB of images and audio files (35.1M)
  • RDS – an Amazon Aurora MySQL instance is used to provide a distributed and fault-tolerant database instance with continuous backup.

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How did SPARK help launch your company?

“SPARK took us from proof-of-concept to designs to full launch in 3 months. The process is transparent with clear timelines and you get tangible results for exactly the budget you set. We started getting traction right away and have since scaled up with features, distribution, performance, and revenue!”

Founder, Write About