Insights from SPARK Experts

Alecia Fredrick

As UX Director, Alecia brings over 12 years of front-end development and UX design to SPARK. She enjoys creating a design culture that bridges the gap between design and development, while creating products that unite business goals with UX for clients.
Creative Strategy
UX Research
Responsive Design

Recent Insights:

UX versus UI Design: Why It Matters for Your Software Product

When working with clients to create software products, every project involves “UX” and “UI design.” But many people new to

8 Signs You Need to Update Your Website

It doesn’t matter what industry you’re in– your website is an important asset to your business. As your “digital front door,”

Your Website Is A Tool For Telling Your Brand Story

When a user wants to know more about your brand, the first place they often look is your website. It’s the face of your company,

Think Like a UX Designer: Use Hick’s Law to Improve Your User Experience

Your users constantly make decisions when interacting with your website or app — what button to click, what section to scroll to

How Businesses Can Prepare for Their New Website Project

Building a new website for your company can be exciting! Or you might think of it as “one of those things you just have to do,”

How Design Thinking Can Make Your Next Website More Effective

“Design Thinking” is an innovative design process used by some of today’s leading brands such as Apple, Google, and Samsung to