Insights from SPARK Experts

Brad Wilson

As the Vice President of SPARK, Brad brings over a decade of technology leadership. He's built web platforms and apps used by millions across a variety of industries.
Creative Strategy
Business Development
Product Management

Recent Insights:

Mechanical Contractor Manages Growth using Custom Software

MCM doubled in size over the past few years. But, they began to feel the weight of their outdated, manual processes. Growing

SPARK Named to Inc. 5000 Fastest-Growing Companies List

Kalamazoo, MI – SPARK Business Works announced today that the company has been selected for the 2021 Inc. 5000 Fastest-Growing

Business Efficiency: Turning Manual Processes into Automated Workflows

You know that your operations could be a lot better. For once, you’d like to make it home on time for dinner instead of trying to

Evaluating Construction Scheduling Software: Custom Versus Off-the-Shelf

Scheduling is a critical function for any construction company. You can only be as efficient as the use of your employees

Why You Should Build a Mobile App to Grow Your Business

Almost 80% of Americans now have smartphones. The average person spends 5.4 hours every day on their phone.  It’s no surprise

Why Your New Software Project Needs an Internal Champion

There’s a key ingredient to successful software projects that a lot of business leaders don’t think about it. And without it,

Can It Be Built? How to Turn Your Idea into Successful Custom Software

Many businesses have messy operations. You might rely on a hodgepodge of disconnected systems and processes. A collection of

Construction Technology: How to Improve Efficiency with Field Data Collection

The construction industry is finally starting to change. After the impact of COVID-10, more leaders are recognizing and taking

Digital Transformation: Why You Should Upgrade Your IT Infrastructure First

Companies are embracing technology to better serve their customers and drive growth. They’re transforming their operations for

SPARK Business Works Named to Michigan 50 Companies to Watch List

Kalamazoo, MI – SPARK Business Works is being celebrated as one of the 2021 awardees for the Michigan 50 Companies to Watch

5 Myths of Custom Software Development (And Why They're No Longer True)

Wouldn’t it be great to have technology that fits your business exactly as you need it to? Of course. That’s what custom software

What is Construction Estimating Software (and Why You Should Use It)

Project estimating is tricky for contractors. Estimate too high and your bid won’t win, but go too low and you could jeopardize

How to Calculate ROI for Construction Management Software

There’s been more pressure than ever for construction leaders to embrace technology and innovation– amid labor shortages,

So, you launched your MVP. Now what?

So, you’ve finally launched your MVP. Congrats! That’s an important milestone and one you should definitely celebrate.  And now

8 Must-Know Construction Technology Trends to Prepare For

The construction industry is large; it’s predicted to account for nearly $13 trillion of the global economy by 2022. It also

Benefits of Construction Mobile Apps for Your Crews and Projects (and Real Examples)

A lot of construction leaders still struggle using field data needed to operate their business. They’re relying on paper forms,

700+ Job Sites Adopt Mobile Health Screening Tool Built by SPARK

Kalamazoo, MI – SPARK Business Works announced today the company’s mobile health screening tool has been implemented at 700

Why You Should Start with a Minimum Viable Product (MVP)

It used to be that investing in the development of custom software was fairly risky. Why?  Because companies would build and

How the Right Dashboard Can Help Improve Your KPIs

What gets measured gets improved. Most leaders turn to Key Performance Indicators (or KPIs) to keep a pulse on how their business

Pre-Mortem for Your Custom Business Technology Project

When starting a technology project, no one plans to fail. But the sad truth is that many technology projects do fail. And the

Short Introduction to Custom Software (and How to Start a Project)

Just revolutionary enough…to make a huge difference. Organizations and industries everywhere are talking about the “digital

SMART Scheduling in Construction is a Game Changer

Manual scheduling methods plague trade contractors, but more companies than ever are investing in SMART scheduling solutions.

The 3 Ways Custom Dashboards Accelerate Business Growth

Businesses frequently need to optimize operations, and that means finding ways technology can enhance your data and your