Services
Just Right
SPARK creates custom software, digital products and strategic design that helps companies update their processes and brands.
Custom Software
SPARK builds mobile apps, dashboards, and workflow tools tuned to your unique work.
Design Services
SPARK designs beautiful and functional websites, user experiences, and brand assets.
Industries
Construction
Put down the make-dos and level up with custom tools designed for the way you work.
Professional Services
Streamline and grow systems with technology tailored to your specific process.
Manufacturing
Pick up the pace with software automation and efficiency wins for your bottom line.
Startups
Scale up and take off with design+builds just right for innovative entrepreneurs.
Case Studies
Resources
For Business Leaders
SPARK helps you get out from under inefficiencies and on top of growing, innovating, and succeeding.
SPARK Insights Blog
Read about what we've learned over our years of creating custom tools that help businesses thrive.
Resource Library
Discover your roadmap to success at the intersection of innovative and functional.
Company
About SPARK
Learn how our expert team proudly designs and builds everyday digital revolutions.
SPARK Careers
Join SPARK! Take a look at our culture, growing team, and current open positions.
SPARK Events
Meet us out and about at business leadership events where we share our perspective on practical digital innovation.
Contact
Kalamazoo
Meet us at the corner of practical and innovative! We're downtown at The Foundry, in the heart of our birthplace, Southwest Michigan.
Grand Rapids
Our West Michigan outpost boasts a focus on Strategic Design and serves both the hometown business crowd and national clients.
Metro Detroit
We're smack in the center of Southeast Michigan, where we help businesses in the Detroit and Ann Arbor regions grow and thrive.
Content Title
Description
Insights from SPARK Experts
Select Author
Alecia Fredrick
Bob Armbrister
Brad Wilson
Christie VanderNaald
Jake Lonc
Jon Siedlik
Kaylyn Rudrow
Kevin Kwiatkowski
Spencer Deering
Suzanne Motter
Brad Wilson
As the Vice President of SPARK, Brad brings over a decade of technology leadership. He's built web platforms and apps used by millions across a variety of industries.
Leadership
Creative Strategy
Business Development
Product Management
Recent Insights:
Mechanical Contractor Manages Growth using Custom Software
MCM doubled in size over the past few years. But, they began to feel the weight of their outdated, manual processes. Growing
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SPARK Named to Inc. 5000 Fastest-Growing Companies List
Kalamazoo, MI – SPARK Business Works announced today that the company has been selected for the 2021 Inc. 5000 Fastest-Growing
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Business Efficiency: Turning Manual Processes into Automated Workflows
You know that your operations could be a lot better. For once, you’d like to make it home on time for dinner instead of trying to
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Evaluating Construction Scheduling Software: Custom Versus Off-the-Shelf
Scheduling is a critical function for any construction company. You can only be as efficient as the use of your employees
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Why You Should Build a Mobile App to Grow Your Business
Almost 80% of Americans now have smartphones. The average person spends 5.4 hours every day on their phone. It’s no surprise
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Why Your New Software Project Needs an Internal Champion
There’s a key ingredient to successful software projects that a lot of business leaders don’t think about it. And without it,
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Can It Be Built? How to Turn Your Idea into Successful Custom Software
Many businesses have messy operations. You might rely on a hodgepodge of disconnected systems and processes. A collection of
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Construction Technology: How to Improve Efficiency with Field Data Collection
The construction industry is finally starting to change. After the impact of COVID-10, more leaders are recognizing and taking
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Digital Transformation: Why You Should Upgrade Your IT Infrastructure First
Companies are embracing technology to better serve their customers and drive growth. They’re transforming their operations for
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SPARK Business Works Named to Michigan 50 Companies to Watch List
Kalamazoo, MI – SPARK Business Works is being celebrated as one of the 2021 awardees for the Michigan 50 Companies to Watch
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5 Myths of Custom Software Development (And Why They're No Longer True)
Wouldn’t it be great to have technology that fits your business exactly as you need it to? Of course. That’s what custom software
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What is Construction Estimating Software (and Why You Should Use It)
Project estimating is tricky for contractors. Estimate too high and your bid won’t win, but go too low and you could jeopardize
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How to Calculate ROI for Construction Management Software
There’s been more pressure than ever for construction leaders to embrace technology and innovation– amid labor shortages,
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So, you launched your MVP. Now what?
So, you’ve finally launched your MVP. Congrats! That’s an important milestone and one you should definitely celebrate. And now
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8 Must-Know Construction Technology Trends to Prepare For
The construction industry is large; it’s predicted to account for nearly $13 trillion of the global economy by 2022. It also
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Benefits of Construction Mobile Apps for Your Crews and Projects (and Real Examples)
A lot of construction leaders still struggle using field data needed to operate their business. They’re relying on paper forms,
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700+ Job Sites Adopt Mobile Health Screening Tool Built by SPARK
Kalamazoo, MI – SPARK Business Works announced today the company’s mobile health screening tool has been implemented at 700
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Why You Should Start with a Minimum Viable Product (MVP)
It used to be that investing in the development of custom software was fairly risky. Why? Because companies would build and
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How the Right Dashboard Can Help Improve Your KPIs
What gets measured gets improved. Most leaders turn to Key Performance Indicators (or KPIs) to keep a pulse on how their business
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Pre-Mortem for Your Custom Business Technology Project
When starting a technology project, no one plans to fail. But the sad truth is that many technology projects do fail. And the
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Short Introduction to Custom Software (and How to Start a Project)
Just revolutionary enough…to make a huge difference. Organizations and industries everywhere are talking about the “digital
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SMART Scheduling in Construction is a Game Changer
Manual scheduling methods plague trade contractors, but more companies than ever are investing in SMART scheduling solutions.
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The 3 Ways Custom Dashboards Accelerate Business Growth
Businesses frequently need to optimize operations, and that means finding ways technology can enhance your data and your
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