Construction Management

CSM Group

CSM Group is a construction management company established in 1983 with locations in Kalamazoo and Grand Rapids, Michigan and Memphis, Tennessee.

Their project management experts provide transparent, collaborative solutions and represent their clients’ best interests from project design to completion. The group’s portfolio includes managing projects within the regulated and specialized environments of the healthcare, food and beverage, industrial manufacturing, advanced technologies, education, and commercial markets.

The Challenge

With a largely remote workforce, leadership wanted to continue to build a strong corporate culture and extend the employee experience and support model across all business teams.

“We have team members working all across the country on long-term projects,” said Kristin Kremer, Vice President of Human Resources, CSM Group of Companies. “They are valuable members of our team and we want to make sure they are engaged and rewarded for their great work.”

The Solution

SPARK created a custom app to improve business efficiencies and employee productivity by elevating engagement, HR benefits understanding and utilization and workflow automation. Push notifications alert all to training and development workshops, recognition programs, and company event information. This combined messaging improves retention by keeping the team motivated, engaged, efficient, and connected.


How did SPARK improve your business?

Todd McDonald

“SPARK is a true partner in their approach with a focus on listening to our needs and then developing solutions; in the case of our app its foundation was around engaging our teammates. Their solution left our teammates wanting more from our app, which has driven higher engagement and efficiencies within CSM Group.”

Todd McDonald

Chief Operations Officer at CSM Group