Schupan is one of the nation's largest independent recycling firms, with an array of services from scrap metal to beverage containers.
When company leaders realized their website needed an overhaul, they turned to SPARK to help create an easy-to-navigate platform that highlights their vast scope of services and culture.
Schupan has an extensive business presence involving multiple sub-companies within Michigan, Ohio, Indiana, and Illinois; however, they struggled to find a website model that worked for them. Users found the structure of pages difficult to navigate, and the lack of a mobile-friendly experience added to the design challenge.
SPARK led a redesign effort to help Schupan simplify their complex messaging.
To streamline the user experience, SPARK redesigned the navigation from the ground up. Armed with clear content architecture and a fresh look/feel, the new mobile-first website has resulted in the ability for users to QUICKLY find relevant information.
The entire Schupan story – from community impact to service results – is now told simply and powerfully.